Lured In

Released Jul 2026

Run your own cozy aquarium! Travel far and wide to catch exotic fish. Put them on display for idle profits, or sell them for instant cash. Unlock research for new upgrades, and ascend for powerful bonuses. Customize your shop, character, and tanks to make your aquarium your own!

83% positive · 161 reviews

Not yet

Released, but content still planned

High confidence

Content Planned

Not yet

Released, but content still planned

High confidence

Content Planned

Where to buy

Steam Updated 12 Oct 2026 $5.99 $7.99 −25%

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Evaluation

Lured In launched on July 17, 2026 and has already shipped one major content update. The v1.1 update, released on August 1, 2026, added an entirely new Deep Sea fishing region with 11 new creatures, 6 new ascension upgrades, a new NPC, and other content. In the v1.1 post, the developer explicitly described upcoming plans: "I've got a lot more content planned that you all have suggested, so we'll be tackling that very soon! I plan on adding in bait, as well as a way for decorations to provide bonuses. Not to mention more fish, and the usual batch of upgrades." The developer also noted the Deep Sea region is "just scratching the surface so far" with more fish to come in future updates. Two follow-up patches (v1.1.1 and v1.1.2) shipped on August 8, 2026, addressing bugs and adding smaller improvements. The most recent developer communication is from August 8, 2026, and the developer's own words confirm additional content is actively planned.

Evidence

v1.1 update launched with a new Deep Sea fishing region, 11 new creatures, 6 new ascension upgrades, and more. Developer explicitly states more content is planned including bait, decoration bonuses, more fish, and more upgrades. Describes the Deep Sea region as 'just scratching the surface.'

news post · Aug 1, 2026 source content planned

high

Major content update v1.1 shipped with a new fishing region (Deep Sea), new fish species, and new game systems.

news post · Aug 1, 2026 source content shipped

high

Content

1 of 1 released · no outstanding content

Released

Lured In Original Soundtrack

Jul 2026

Media

Details

Developer

Big Boy Games

Publisher

2 Left Thumbs

Achievements

Platform

Windows, Linux

Controller

full support

Steam Deck

Verified

Players

Single-player

Fishing Idler Incremental Shop Keeper Management Cozy Building Capitalism Economy Casual Simulation Nature Character Customization Relaxing Creature Collector

About this game

Lured In is a cozy idle tycoon game about running your own aquarium. With your grandpa retiring, it's up to you to take the helm. Catch fish to fill your tanks, and earn revenue from your visitors. Start from a rundown empty building, and work your way up to a thriving fishing empire!

Fishing

What good is an aquarium without fish? Travel to unique zones to catch different fish for cash profit, or passive income. Pay attention to weather patterns to try and find them all. Upgrade your equipment, master every fishing minigame, and hope for a rare catch!

Show off Your Catch

Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!

Business Management

There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks to raise your passive income. Invest back into your shop, expand the business, and open new revenue streams. Once you've upgraded all you can, start fresh in a new location for unique and powerful ascension upgrades!

Decorations and Outfits

There are plenty of places to spend that extra cash! Customize the shop of your dreams, and fill it with decor that best fits your style. Your tanks can also be decorated and designed any way you want! They say to dress for the job you want. Spice up your look with tons of unlockable cosmetics to be the aquarium manager you want to see in the world.