Beauty Store Simulator

Beauty Store Simulator

Released Apr 2026

Run your own beauty store in Beauty Store Simulator! Manage a variety of cosmetics, fashion items, jewelry, and more. Design your store, keep customers happy, and build a successful beauty empire. Can you become the ultimate beauty mogul?

85% positive · 200 reviews
Not yet
Released, but still in active development
Medium confidence
Active Development
Not yet
Released, but still in active development
Medium confidence
Active Development

Where to buy

Steam $9.99
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Evaluation

Beauty Store Simulator launched on Steam on April 10, 2026, following a Prologue release on February 5, 2026 and a Demo phase before that. The developer stated at launch: "This is just the beginning for us. We'll continue improving the game, adding content, and listening closely to your feedback." Since launch, NovaraGames has maintained an active update schedule. Early patches (April 14 and April 17, 2026) addressed bugs and added features like cloud save, new restockers, and UI improvements. Then on August 13, 2026 — just two days before today — the developer shipped a substantial major update described as a "complete overhaul of the game's core engine," essentially a full rebuild. This update also introduced a new achievement system and a store decoration system, two of the most-requested features from the community. The developer has been consistently communicating and shipping meaningful improvements across the four months since launch, culminating in this significant August 2026 update. No specific future content has been announced beyond the general commitment to ongoing improvement, but the active and escalating update cadence indicates the game is still receiving substantial development work.
Evidence
Major update released: complete engine overhaul for performance, new achievement system, new store decoration system, new manager/supervisor feature, and bug fixes.
news post · Aug 13, 2026 source content shipped
high
Launch post states 'This is just the beginning for us. We'll continue improving the game, adding content, and listening closely to your feedback.'
news post · Apr 10, 2026 source development ongoing
high

Media

Details

Developer
Publisher
PlayWay S.A.
Achievements
73
Platform
Windows, macOS
Controller
—
Steam Deck
Unsupported
Players
Single-player

About this game

Beauty Store Simulator is a vibrant first-person simulation where you take on the role of a beauty mogul, managing your own beauty store empire.

💄 Cosmetics 💍 Jewelry 👗 Fashion 💅 Nail Care
💇‍♀️ Hair Salon 💆‍♀️ Spa 🎀 Accessories 🧴 Skincare
💅 Manicure & Pedicure 💋 Makeup Counter 👑 Luxury Goods
👜 Handbags 👠 Shoes 💎 Diamond Collection

…and much more to discover as you build, customize, and expand your beauty business to become the ultimate beauty destination!

Design your store, attract customers, and become the go-to beauty destination in NY CITY.

Whether you're aiming to become a beauty mogul or simply enjoy managing a stylish boutique, Beauty Store Simulator lets you build your dream store and experience the exciting world of beauty retail in a fun, interactive environment.

But the journey doesn’t stop there—Beauty Store Simulator now offers even more depth with enhanced management features:

Boost your store’s visibility by collaborating with popular beauty influencers for live streaming events. Watch as traffic soars and sales spike with every successful broadcast!

Hire janitorial staff to maintain a spotless shopping environment. A clean store not only pleases customers but also helps uphold your brand’s prestige.

Thieves occasionally lurk among shoppers. Employ security personnel to deter pickpockets and prevent losses, ensuring a safe experience for everyone.

Bring in restock assistants to keep shelves fully stocked and organized. Never miss a sale due to empty displays again!

Hire assistant managers to handle checkout efficiently, reduce waiting times, and even upsell products—making every transaction smooth and profitable.

Expand your store with hair salon services. Offer cuts, coloring, and styling to keep customers coming back.

Promote your store with citywide video ads and flying billboards, boosting visibility and attracting more customers.

Adapt to changing weather and time of day. Rain or shine, customer traffic varies, so plan your strategy accordingly.

Take your beauty empire to the next level by expanding into hair salons, spa treatments, and more! As your beauty store flourishes, diversify your offerings and dominate the beauty industry.

Whether you dream of becoming a beauty mogul or simply enjoy curating a stylish shopping experience, Beauty Store Simulator offers a fun, interactive, and richly detailed environment to build your dream store and dominate the world of beauty retail.

Last evaluated Aug 15, 2026
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