Sporting Goods Shop

Sporting Goods Shop

Released Sep 2026

Run your sporting goods shop. Sign contracts with leading brands, order products, hire workers, expand your store, and run little contests to entertain your customers. Play with friends or go solo, and enjoy the growth of your shop.

96% positive · 113 reviews
Not yet
Released, but still in active development
Medium confidence
Active Development
Not yet
Released, but still in active development
Medium confidence
Active Development

Where to buy

Steam $11.99
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Evaluation

Sporting Goods Shop launched as version 1.0 on September 11, 2026 after an extended period of Early Access development. The developer has maintained a very active update schedule throughout the game's development — news posts show feature updates shipping roughly every 4–8 weeks from at least October 2025 through the 1.0 launch. These updates have consistently added new products, workers, store and warehouse expansions, contests, customization options, and UI improvements. The 1.0 release itself was a substantial content update, adding 15 new products, new worker types, new contests, ceiling design tools, new characters, and more. The developer has not made any statement indicating that content additions are finished or that the update cadence is ending. Given the sustained and frequent history of updates leading up to and including the 1.0 launch, the game shows every sign of continuing to receive new content.
Evidence
Version 1.0 launched with a large batch of new content: 15 new products, new worker types, two new contests, ceiling design, store and warehouse expansions, new racks, decorations, characters, and more.
news post · Sep 11, 2026 source content shipped
high
v0.16 added 6 new products, a new store expansion, and a new warehouse expansion.
news post · May 31, 2026 source content shipped
medium

Media

Details

Publisher
Business Tycoon
Achievements
14
Platform
Windows
Controller
—
Steam Deck
Playable
Players
Single-player · Multiplayer · Co-op

About this game

This is a first-person simulation game where you step into the role of a sporting goods shop owner.

Work alone or with friends to expand your humble shop into a huge sporting goods shop.

Co-op Mode and Single Player

Share the duties with your friends in co-op mode (for up to 4 players).

The more players in the store, the more demanding customers will visit your store.

You can also go solo and manage everything in the store. If you change your mind, you can invite your friends anytime.

Store Workflow

Sign contracts with leading brands, order new products with an in-game computer or with your tablet while walking in the store, unpack the boxes, place the products into your store, and set the prices for your products.

Consider the market prices while setting up your product prices in the store for customer satisfaction.

Always keep your store clean so as not to lose any customers. Also, be careful with the thieves to avoid some box losses that would cause a leak in your finances.

Run some little contests and reward your customers with some gifts.

Products

Please make sure your customers find all their needs in the store.

Always expand your product portfolio and satisfy your customers.

Sports equipment and accessories, fitness and gym products, skates, rackets, nutrition and body care products, swimming goggles, golf clubs, boxing gloves, sports clothes and shoes, and more...

Be aware of the market prices and purchase more products when they're cheap.

Customers

Place a sufficient number of checkouts to reduce the waiting time for customers.

Scan products and collect payments whether in cash or with card purchases.

Don't forget to fulfill the online orders.

Expansions and New Teammates

Expand your store and warehouse by leveling up your store and budget.

Hire stockers to fill the racks.

Purchase more cash registers and hire new cashiers to minimize long queues at the checkouts and to reduce waiting time for customers.

Hire a janitor to clean the store and hire a security guard to chase down the thieves.

Last evaluated Sep 29, 2026
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