The Crew Motorfest

The Crew Motorfest is a live-service racing game from Ubisoft Ivory Tower built around a recurring seasonal content model. Since its April 18, 2024 launch, the game has shipped ten numbered seasons, maintaining a consistent cadence of roughly one major season every three to four months: Season 9 launched March 4, 2026, and Season 10 launched July 1, 2026. Each season brings new playlists, vehicles, game modes, and quality-of-life improvements, with additional mid-season drops (such as the RC Frenzy playlist on May 6, 2026) filling the gaps between major updates. Season 10, announced on June 30, 2026 and launched July 1, 2026, introduced a new night-time playlist called "The Late Show," new TrackForge tools, a Hawaii Grand Tour time attack, and a new Stories mode. The Season 10 lineup post confirms vehicles scheduled for release as late as September 9, 2026, and teases an unannounced collaboration dropping in August 2026 — meaning additional content is already in the pipeline beyond what has shipped as of today (August 19, 2026). The Year 3 Pass (released November 5, 2025) bundles 20 vehicles to be delivered throughout the year. The game also features a monetized weekly content rotation with Crew Credits, seasonal vehicle bundles, and cosmetics — all hallmarks of a game designed for indefinite ongoing support. There is no indication from the developer that this model is changing or winding down.